Mastered Entity Attributes for B2C Customers

By default, data products created with the B2C customers data product template include the following attributes. You can customize the attributes that are included, their display names, and their organization in the Configure Attributes step. See Configuring Data Display.

Primary Group:

Attribute	Display Name
tamr_id	Tamr ID
person_id	Person IDs
full_name	Full Name
phone	Phone
address_line_1	Address Line 1
address_line_2	Address Line 2
city	City
region	Region
postal_code	Postal Code
country_code	Country Code
entity_id	Entity ID Note: This is the same as the Tamr ID.

Enriched:

See the Address Standardization, Validation, and Geocoding and Phone Number Enrichment for more information about these fields.

Attribute	Display Name
enriched_phone_success	Enriched Phone Number Success
enriched_phone_valid	Enriched Phone Number Validity
enriched_phone_carrier	Enriched Phone Number Carrier
enriched_phone_type	Enriched Phone Type
enriched_phone_region	Enriched Phone Number Region
enriched_phone_country_code	Enriched Phone Number Country Code
enriched_address_success	Enriched Address Success
enriched_full_address	Enriched Full Address
enriched_address_premise	Enriched Address Premise
enriched_address_delivery_address	Enriched Address Delivery Address
ennriched_address_city	Enriched Address City
ennriched_address_region	Enriched Address Region
ennriched_address_postal_code_primary	Enriched Address Postal Code Primary
ennriched_address_postal_code_secondary	Enriched Address Postal Code Secondary
ennriched_address_country_name	Enriched Address Country Name
ennriched_address_country_code_2_character	Enriched Address Country Code
ennriched_address_latitude	Enriched Address Latitude
ennriched_address_longitude	Enriched Address Longitude