Mastered Entity Attributes for B2B Customers
By default, data products created with the B2B site mastering data product template include the following attributes. You can customize the attributes that are included, their display names, and their organization in the Configure Attributes step. See Configuring Data Display.
See Public Source Enrichment for more information about the attributes added by the Public Sources enrichment provider.
Organization Identifiers
| Unified Field | Mapped Display Name |
|---|---|
| tamr_id | Tamr ID |
| Company_Name | Company Name |
| Alternate_Names | Alternate Names |
| Address_Line_1 | Address Line 1 |
| Address_Line_2 | Address Line 2 |
| City | City |
| Region | Region |
| Postal_Code | Postal Code |
| Country | Country |
| Phone | Phone |
| URL | URL |
| Website_Domain | Website Domain |
| Previous_Names | Previous Names |
| Company_Type | Company Type |
| Type_Of_Address | Type Of Address |
| Stock_Exchange | Stock Exchange |
| Ticker Symbol | Ticker_Symbol |
| Tax_IDs | Tax IDs |
| Company_Registration | Company Registration |
| Founding_Year | Founding Year |
| Associated_Persons | Associated Persons |
| tamr_enrich_source_name | Tamr Enrich Source Name |
| tamr_enrich_source_record_id | Tamr Enrich Source Record ID |
| entity_id | Entity Id |
| company_id |
Source Company IDs
Note: This is the delimited string of all input primary keys for each cluster. |
Tamr Enrich Attribute Groups
The firmographic attributes returned by the public data provider are organized into the following groups. See Public Source Enrichment for the full list and description of these firmographic attributes.
- Tamr Enrich Organization
- Tamr Enrich Parent Organization
- Tamr Enrich Domestic Ultimate Parent Organization
- Tamr Enrich Global Ultimate Parent Organization
Enriched Source Attributes
These values for these attributes are the most common enriched values across the source records in the cluster.
See Phone Number Enrichment for more information about these fields.
| Unified Field | Mapped Display Name |
|---|---|
| enriched_phone_type | Enriched Phone Type |
| enriched_phone_national_format | Enriched Phone Number - National Format |
| enriched_phone_valid | Enriched Phone Number - Is Valid? |
| enriched_phone_carrier | Enriched Phone Number - Carrier |
| enriched_full_address | Enriched Full Address |
Tamr Enrich Enrichment Similarities
For key attributes, Tamr calculates the similarity between attribute values in the mastered entity and the attribute values returned by the public firmographic data provider. Tamr also provides an average similarity between the mastered entity and the values returned by the data provider.
See Steps Completed by B2B Customersfor more information about how the Calculate Similarity Scores step calculates these values.
| Unified Field | Mapped Display Name |
|---|---|
| tamr_enrich_average_similarity | Tamr Enrich Average Similarity |
| tamr_enrich_name_similarity | Tamr Enrich Name Similarity |
| tamr_enrich_alternative_name_similarity | Tamr Enrich Alternative Name Similarity |
| tamr_enrich_address_line_1_similarity | Tamr Enrich Address Line 1 Similarity |
| tamr_enrich_city_similarity | Tamr Enrich City Similarity |
| tamr_enrich_region_similarity | Tamr Enrich Region Similarity |
| tamr_enrich_postal_code_similarity | Tamr Enrich Postal Code Similarity |
| tamr_enrich_website_similarity | Tamr Enrich Website Similarity |
| tamr_enrich_phone_number_similarity | Tamr Enrich Phone Number Similarity |
Updated 6 months ago